Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter – they look great in glorious full colour and are incredibly low cost.
Many things will affect the response you’ll get from your leaflet campaign. Answer these questions and make your leaflets work harder for you:
Who’s Your Target Market?
Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.
What’s Your Point, Caller?
Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?
What’s In It For Me?
We’ve seen leaflets which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a leaflet like that, what do you do? Save it or bin it? The most effective leaflets use time-bound offers. Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?
What Do You Want Me To Do?
What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!) Tell them what you want them to do next. “Call now for a free sample”, “Bring this leaflet to…” or “Email us for a quotation.” Spell it out. Make it easy for them to buy from you.
How Will You Reach Me?
There are many ways to get your message out. First or second class post is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into ‘Your Pony Magazine’.
What Will It Look Like?
We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right first time. We can help. Design is our business, after all. Talk to us.
When’s The Best Time?
This will depend on what you’re selling, although according to the Direct Marketing Association, October is the prime time for inserts. You’ll probably get a lower response in summer months, since your recipients may be sunning themselves in Benidorm or Barbados. At Christmas, your message will have to work harder to compete with all the others.
Leaflets are a wonderfully effective marketing tool… when they’re used correctly. Let us help you succeed – get us involved from the start!
On Friday 8th August – Newly merged company Dixons Carphone launched their new brand identity to the world which was designed by ad agency AMVBBDO.
The new logo features a symbol which consists of an interlinked ‘D’ and ‘C’ alongside the wordmark ‘Dixons Carphone’.
Dixons Carphone has been launched to offer customers what it calls a ‘seamless experience’ and says it aims to take advantage of the internet of things market by offering customers more connected experiences.
It will mean that electrical and mobile products can be sold side by side allowing customers to buy goods like fridges and washing machines that can be controlled by mobile phones.
What do you think of their new brand?
Reaching customers is the lifeblood of businesses.
It’s essential in getting leads and sales. We know, it’s not rocket science.
But, ask yourself this. How often do you engage with your customers? How often do you reach out to potential new ones?
Great business builders are fanatical about growing their companies. They spend time every day thinking about how to 1) engage with existing customers to minimise attrition rates and 2) find new clients who will increase top line revenues. Essentially, they find ways to start conversations.
With innovative print ideas and creative design, we want to help you start conversations and ultimately win new business – whether from existing customers or new enquiries. Start by talking to us.
This August, we’ve put together these great offers to help you reach out to your customers and stretch your marketing budget even further.
Half Price Leaflets and Business Cards, plus many more fantastic offers! Don’t Miss out!